Are You Being Heard?
The growth and complexity of sales and communications today is daunting. The industry spends $135B per year on sales and marketing, but are your critical messages being heard by the right people?
Customers need help cutting through the noise. They want to receive valuable information, not be subjected to random acts of marketing. But delivering on this requires precise information.
Make the most of every conversation with IMS Health’s Nexxus™ Commercial Application Suite: cloud-based applications for healthcare and life sciences that integrate sales and marketing activities across the ecosystem.
- Attract the customers for whom you can deliver the most value
- Ensure your sales and marketing messages are heard by engaging customers across their preferred channels
- Refine your approach to elevate customer outreach from marketing campaigns to ongoing conversations
- Succeed with sales teams aligned on company strategies and motivated to pursue the best opportunities with Nexxus Incent
Gartner Identifies IMS Health as Major Global Player for CRM and Multichannel Marketing for Pharma and Biotech.
Download the Market Guide for CRM in Pharma and Biotech to read the full review of IMS Health and Nexxus Mobile Intelligence, as well as Gartner’s analysis and recommendations for pharma and biotech CRM.
Life Sciences—and Healthcare—Depends on Data
The healthcare industry runs on data. It produces more transactions per day than the New York Stock Exchange.
Life sciences and healthcare companies need applications that can ingest, transform and analyze vast quantities of data in a manner previously impossible with standard computer architecture or applications.
To meet these needs IMS Health has developed applications ready for the data-driven world.
Integrate Sales and Marketing Activities across the Healthcare Ecosystem
Nexxus Marketing combines a flexible marketing database with execution and reporting tools to drive highly targeted, automated relationship marketing engagements.
Nexxus Social is a cloud-based platform that brings structure, precision and a healthcare focus to information proliferating across tens of millions of sites worldwide.
Nexxus Performance delivers analytics designed specifically for pharmaceutical and life sciences sales and marketing. Stay informed with consistent, integrated views of your business performance so you can act with confidence to optimize strategies.
Nexxus Mobile Intelligence
With Nexxus MI, you can attract and engage your audience on their terms, refining your conversations at every customer touch point.
Nexxus Incent is comprised of consulting and software capabilities to help life sciences companies deploy, administer, and track incentives that are aligned with their organizational objectives.
Nexxus Organization Manager
Organization Manager is a CRM-agnostic, life sciences-specific roster and territory alignment solution that enables sales operations and the field to define and review new sales cycle and everyday alignments before they go to the CRM and other downstream systems for execution.
Featured White Papers and Insights
Monitoring Adverse Events in Pharma’s Patient Support Programs
In this white paper, we outline the scale of the challenge and how technology can be deployed to support compliance in adverse event reporting across the various modes of patient engagement.
The Healthcare Communications Journey
Effective healthcare marketing today requires coordinating your messages across all channels, tailoring them according to individual preferences and making sure each builds upon the last.
Interested in learning more about how IMS Health's NexxusTM Commercial Application Suite can help you succeed? Let us know how we can help you:
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